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4 articles
From conker championships in Leicestershire to chalk murals in Glasgow, the best play ideas were never bought — they were invented in the school playground. We've borrowed seven of them for brand activations, and retired one that children roundly rejected.
Every November, the same frantic scramble: everyone wants play experiences for the six weeks before Christmas, and nobody wants them afterwards. We look at two recent builds to argue that the real opportunity on the UK high street isn't December at all — it's the long, overlooked weeks that follow.
Disused grain stores, a National Trust courtyard and a farm shop that smelt permanently of cheese — we've turned some genuinely odd spaces into pop-up play experiences. Here's what we learned from each one, and why your 'boring' venue might be sitting on a goldmine.
Ever wondered what actually happens between getting the keys to an empty unit and opening the doors to a queue of families? We pulled back the curtain on one of our recent town-centre builds — the logistics, the licensing headaches, and the numbers that made the landlord very happy.